L'eggs 2024 Launch Campaign

The transformation of L’eggs was led by newly appointed Executive Creative Director, Cami Téllez, who reimagined the brand for a new generation. Originally conceived in 1969 by Roger Ferriter, L’eggs became an American icon with its signature egg-shaped packaging and playful name. Now, decades later, the brand is making a bold return. Hillside was brought in by Téllez to develop a full suite of video content—from social media to the hero film—creating a cohesive and dynamic visual narrative for the relaunch. The campaign has been widely recognized, with coverage in Fast Company, WWD, The Wall Street Journal, Elle, Inc., and Print Mag.